Sunday, September 16, 2012

Module 3, The World is Flat


Module 3

            Continuing reading into The World is Flat, Thomas Friedman explains the term Offshoring, looks into supply chains, and finally the Internet giant Google and how all of these have benefited from or relate to the flattening of the world. 

            In 2001, China joined the World Trade Organization and opened the door for businesses to start offshoring there.  Offshoring is when a company takes one of their entire factories and moves it offshore to a different country where they can produce the same product at a much lower cost.  China proved to be an attractive country for this strategy because labor is cheaper, health-care cost less, and taxes are lower.  Offshoring differs from Outsourcing, which is when a company or individual is shipping only a business process, instead of an entire factory, overseas to be done for less.  While I think offshoring has helped the global economy as a whole, our economy here in the United States suffers a little because of lost jobs resulting from offshoring.

            Another benefit resulting from information technology is how supply chains for businesses have improved.  Supply chains are a method of collaborating among suppliers, retailers, and consumers to create value.  The PC and the World Wide Web made finding the best producers in the world at the lowest prices to maximize profits for businesses an easier process.  Wal-Mart, the biggest retail company in the world, is a prime example of supply chains at its finest.  Wal-Mart does not produce a single item they sell on their own, yet they are widely successful.  This is because Wal-Mart uses a hyper-efficient supply chain and the key for their success is the distribution of information.  Everything that Wal-Mart sells is tracked electronically.  Because of information technology, Wal-Mart can see what products consumers are buying the most, and send that information down the supply chain to get them replaced expediently. 

            Google, the World Wide Web’s search engine giant, has also had a great effect on businesses throughout the world.  Google has made it easier for businesses to search for information on how they can collaborate with business partners for outsourcing, insourcing, off shoring, and supply chains.  Google also creates a targeted advertising model.  When you search for a certain product, Google will link you to advertisements for exactly what you’re searching for.  Google makes it easy for anyone with access to a computer to search for information, products, and services much faster than traditional means.  This helps both the consumer and the business.

            The benefits of information technology have undoubtedly improved businesses worldwide.  Companies and individuals who take advantage of this technology have seen their business flourish like never before.  Businesses that can’t or won’t use this technology are left in the past, and won’t be able to compete with those who are.  Google is at the fore front of creating business opportunities.  I use Google every day, to look up any piece of information I want at a particular moment.  If I’m craving a certain food, I Google what restaurants are in the area.  If I’m looking to buy a new product, I do my research and shopping through Google.  People know that this is the value of Google, and I think the businesses that take advantage of this resource are the companies that will be moving forward.

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